Our Philosophy

The cornerstone of our business is providing all our patients with the service they so richly deserve. Our success is measured in large part by patient satisfaction and repeat business. Our philosophy is that a business cannot be successful with a series of one-time sales; only the patient who keeps coming back will make us prosperous.

Message from Our President

When entering one of our stores, we want a patient to feel completely at ease. We are very proud that we have been locally owned and operated for 38 years, while chain stores are moving into the industry and making personalized service a thing of the past. We will greet you at the door and take you, step by step, through the process of selecting the ideal eyewear for your unique needs.

History of Davis Optical

Wayne Davis graduated from City College of New York in 1976 receiving his Associates in Applied Science and his Bachelor’s Degree in Business. He then opened 13 optical centers in Florida from 1976 – 1978. Wayne has always believed in the Tom Peters Principal, “Service, Service, Service”. He has been voted #1 in 20/20, “The best and brightest in the industry”. He is ABO and NCLE certified and is a guest lecturer in practice management, touring the United States and abroad. Wayne is past president of his Reno Lions Club and is founder and partner in the St. Mary’s Eye Institute where Lasik surgery is performed. 39 years ago Wayne made Reno his home and founded the Davis Optical chain. Wayne takes great care in hiring his staff of professionals. You will always find an optometrist or ophthalmologist on site at any of his locations. Wayne is the president of Advanced Lasik Referral Service.